Press article fom 14.07.2011
New Internet presence for Frankfurt-Hahn Airport
Hahn Airport, 11th July 2011. Frankfurt-Hahn Airport has revamped its Internet presence at www.hahn-airport.de. With the website adapted to suit Hahn's new corporate design, passenger, customer and journalist needs are now better catered for thanks to simpler and clearer navigation and the launch of a new social media newsroom.
Modern corporate design with user-friendly information architecture
As part of the relaunch the screen resolution, font sizes, images and other features have been adapted and a simple navigation concept introduced to meet modern online requirements. The increase in the number of flight destinations in the past has also prompted a clearer design for the airport's destinations map, making it more user friendly. All in all, Frankfurt-Hahn's new presence online boasts a modern corporate identity and user-friendly information architecture. "After changing our corporate design last year the next logical step was to rework our Internet presence," says sales and marketing manager Udo Preissner. The makeover was realised by the syzygy Internet agency from Bad Homburg.
Press section now a newsroom
The section of the website for journalists has also been greatly extended, with the airport now presenting all of its online activities in a new social media newsroom. In the refurbished press section journalists are given an overview of all relevant company information and also have access to press releases and graphic material. Select interfaces enable the latest from Facebook, Twitter and YouTube to be beamed straight into the newsroom. All available information can be subscribed to and processed simply by clicking on the current offers posted on the social web. In the press section you can now also find publications such as Hahn Affairs, Hahn Airport Magazine and the policy brief and also the latest web postings on Frankfurt-Hahn Airport.
Separate website for decision-makers in business, politics and the media
Frankfurt-Hahn Airport's policy brief is now also available on its own website at www.politikbrief-hahn-airport.de (in German only). The publication, to date circulated as a PDF, regularly features topics pertinent to the industry and is aimed at decision-makers in business, politics and the media. The new website also has a transparent archive system visible to all users. Readers can comment on each article and share it on the social web. The PR agency Straub & Linardatos in Hamburg is responsible for both the concept and implementation of the policy brief website and for all editorial supervision.
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