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Press article fom  24.05.2005

Iceland Express takes off from Frankfurt-Hahn

Frankfurt-Hahn Airport, 24th May 2005. The maiden flight by Iceland Express, Iceland's first and only low-fare airline, took off from Frankfurt-Hahn to the most northerly capital in the world, Reykjavik, on 21st May 2005. Birgir Jonsson, new Managing Director of Iceland Express, Jóhannes Kristinsson, Chairman of Iceland Express, Magnús Oddsson, representative of the Icelandic Tourist Board in Iceland, Stefano Wulf, Managing Director of Flughafen Frankfurt-Hahn GmbH, as well as other collaborative partners today officially inaugurated this attractive service. Iceland Express flies from Frankfurt-Hahn every Tuesday, Wednesday, and Saturday for around 80 euros per person each way – not including taxes and fees – for the approximately 3.5-hour trip to the "Land of the Geysers". Bookings and information at www.icelandexpress.com.

"Since Germany-based flights have been rather limited and expensive up to now," says Birgir Jonsson, "we want to make Iceland an experience to suit every purse". The fact that there is a demand for travel to Iceland at attractive prices has already been shown to be the case by the commencement of flights from London and Copenhagen in February 2003 - here, the airline accounts for the majority of the 25-percent increase in Iceland flights. "Ticket sales from Frankfurt-Hahn are expected to be equally rosy", says Birgir Jonsson enthusiastically. The objective is to be always cheaper than the competition (e.g. Icelandair).

The target group for Iceland-Express is mainly the active and nature-loving holidaymaker, as well as health resort travellers, who are looking for a real break from the hustle and bustle of most large cities. Business travellers are a further important target group on which the airline intends to focus. Iceland Express hopes to enjoy even more popularity as a result of numerous marketing measures in Germany, such as advertisements in many of the main daily newspapers and trade media, competitions via the website, newsletters, B-to-B contacts, and press campaigns.

For Flughafen Frankfurt-Hahn GmbH, Iceland Express is the third low-price airline, which has recognised and further strengthened the significance of the first German low-cost airport. "Reykjavik is the most northerly capital city in the world to be served only from Frankfurt-Hahn at the most attractive prices in Germany - and that is a great honour for us," declares Stefano Wulf, Managing Director of Flughafen Frankfurt-Hahn GmbH.

Ticket prices and tours
Ticket prices at Iceland Express start at approximately 80 euros per person each way, not including taxes and fees. "Including all taxes and fees, a roundtrip costs about 220 euros per person, which is at least 50 percent cheaper than with traditional airlines," concludes Birgir Jonsson. In order to obtain the cheap tickets, Iceland Express recommends booking directly online via the website www.icelandexpress.com, and the earlier the better. It is also possible, however, to order tickets by telephone in English via the call centre in Germany at +49 (6543) 507-600. When booking by telephone, there is an additional charge of 25 euros however. As well as booking flights, Iceland Express also offers hotel and car rental reservations at attractive conditions via the website. Tours, such as the Blue Lagoon, can also be booked - this unique thermal bath is surrounded by lava fields and a beach of black sand. Bathing here is a unique experience, and no one should miss this high point of a trip to Iceland. Or the "Golden Circle Classic" tour: some of the most beautiful of Iceland's natural wonders, including a visit to the site of the ancient parliament at Thingvellir, the impressive Gullfoss Waterfall, and the famous Great Geyser are all on the agenda.

Whether nature at first hand, on the tracks of the Vikings between culture and tradition, or activity and health for all, Iceland offers a wealth of attractions for everyone at any time of the year. There is also an abundance of festivals. For example, the city of Reykjavik's Annual Arts Festival brings together national and international artists of all kinds from 14th May to 5th June. The salmon fishing season has also started this month and continues until September - a paradise for anglers. And the island has also much to offer for sporting enthusiasts: The marathon period begins between June and August, for example the Midnight Sun Marathon on 20th June at Lake Mývatn in northern Iceland, or on 20th August in Reykjavik over several different distances. The cultural high season lies between September and December: concerts, operas, ballets, plays and the visual arts - all and more are in their prime. The annual jazz festival in Reykjavik (1st - 3rd October 2005), like the film festival, presents new trends and styles.

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