Press article fom 27.08.2010
Frankfurt-Hahn Airport's corporate design proves convincing
In March 2010 Frankfurt-Hahn Airport launched its new corporate design: youthful, bright and up to the minute. Its very individual identity has now earned the airport in the Hunsrück the coveted red dot design award in the category communication design 2010. The internationally recognized competition has as its prize a red dot which is treated as a mark of good design quality in expert circles.
Simple and clear: these were to be the chief attributes of the new design, plus the fact that the diversity of the international airport was to be accentuated. This idea was translated into the new graphic identity by Projekttriangle Design Studio from Stuttgart. The result is a vibrant, three-colour wordmark. The multicoloured design reflects the multicultural hustle and bustle and international dynamics of Frankfurt-Hahn Airport. A small, cheeky cartoon cockerel ("Hahn" in German means "rooster") acts as mascot and a mark of recognition and identification both at home and abroad.
The creative concept and high quality of the design have now been commended by an international, independent jury charged with allocating the red dot award for 2010. During several days of judging, 15 renowned design experts and jurors from all over the world critically examined every single one of the over 6,000 entries from 14 different countries. "We are proud to have been given this internationally coveted award and are looking forward to the prize-giving ceremony in December," says Udo Preißner, the marketing manager of Hahn Airport. The prize-winning corporate designs will also be published in the international communication design 2010/2011 yearbook and presented both at the winners' exhibition in the red dot design museum and online at www.red-dot.de.
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