Press article fom 10.03.2010
New logo, new design
Frankfurt-Hahn Airport has a new corporate design. The airport will be presenting itself under its new logo for the first time at the ITB trade fair in Berlin from 10–14 March 2010. The new logo is to be ceremoniously unveiled at the fair today.
Simple and clear: these were to be the chief attributes of the new design, plus the fact that the diversity of the international airport was to be accentuated. "Frankfurt-Hahn is a special airport. We have constantly introduced fresh ideas to the industry and pumped new impetus into it," says Jörg Schumacher, spokesman for the executive board of Frankfurt-Hahn Airport, at the presentation. "And that's exactly what we also wish to stress in our market presence." This idea was translated into the new graphic identity by Projekttriangle Design Studio from Stuttgart. The result is a vibrant, three-colour wordmark. The multicoloured design reflects the multicultural hustle and bustle and international dynamics of Frankfurt-Hahn Airport.
Hahn's image to date was largely based on the design of former chief shareholder Fraport. The change in shareholder structure is echoed in the new corporate design. "We're an independent airport with a good, functioning concept. We want to appear independent and self-confident", explains Udo Preissner, director of Marketing & Sales at the airport operating company. This self-confidence is also shown in the claim (slogan) that goes with the new logo: "Wir können Flughafen" or "We do airports". And there's also a mascot: a cartoon cockerel ("Hahn" in German means "rooster"), either dressed as Hans the pilot or Gisela the holiday hen!
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